What is EMV?
EMV® stands for Europay, MasterCard® and Visa®, and is commonly referred to as a chip card. The chip within the card stores account information more securely, and the technology itself provides protection against fraudsters creating a replica of your card. The U.S. has started the process of migrating to EMV.
Why the switch to chip cards?
The biggest benefit of switching to chip cards is the reduction in card fraud resulting from counterfeit, lost and stolen cards.
Chip cards are equipped with EMV® technology. The chip on the front of the card stores account information more securely and the technology itself provides reduction in card fraud resulting from counterfeit, lost and stolen cards.
Chip cards make traveling easier and more convenient with its wide acceptance. For the foreseeable future there will be a chip on the front and a magnetic stripe on the back. The traditional magnetic stripe on the back allows you to continue using it at stores without chip-enabled terminals.
What does a chip card look like?
A chip card is the same size, shape, and weight as your current debit card. The main differences you’ll notice include a chip on the front of the card, and the card will need to be inserted in the store or ATM terminal to be read.
Chip cards will have a chip on the front and a magnetic stripe on the back, for the foreseeable future. You may need to use one or the other, depending on the situation, during the lengthy U.S. transition period. It’s important to understand that your card will work, it just needs to be used correctly.
There’s no set date for when all merchants are required to start using chip-enabled terminals to accept payment, so during this transition period you may be told to insert your card instead of swipe, or vice versa.
How will it all work?
Physically, the purchasing process will feel the same as it does now, except your card is inserted and left in the terminal while your transaction processes, rather than being swiped through the debit card reader. If you swipe your chip card at a chip-enabled terminal, the terminal will prompt you to insert the card if it’s capable of supporting a chip transaction. If the terminal is not chip-enabled you will swipe your card as you have always done.
Simple and Easy
- You either insert your chip card into the store’s terminal or swipe the magnetic stripe. The merchant or the terminal will prompt you to do one or the other.
- If prompted to insert your chip card, look for the slot on the bottom-front of the terminal and insert your card face up, chip first.
- Leave your card in the terminal until the transaction is complete.
- The terminal will prompt you to either enter a PIN or sign to validate your identity.
- Don’t forget to take your card out when prompted.